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Tourism marketing a collaborative approach

By: Contributor(s): Material type: TextTextLanguage: English Series: Aspects of tourism; 18Publication details: New Delhi Viva Books 2006Description: xvi,383pISBN:
  • 81-309-0299-0
Subject(s): DDC classification:
  • 338.4791 F997
Summary: This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. It begins with an overview of existing marketing and strategic marketing theory and practice
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books ISI Library, Kolkata 338.4791 F997 (Browse shelf(Opens below)) Available 127028
Total holds: 0

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. It begins with an overview of existing marketing and strategic marketing theory and practice

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