Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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Business research methods: an applied orientation/ S.Sreejesh...[et al.].

By: Contributor(s): Material type: TextTextPublication details: New York : Springer, ©2014.Description: xxiii, 281 p. ; illustrations (some color)ISBN:
  • 9783319005386
Subject(s): DDC classification:
  • 23 Sr774 000SB:658.57
Contents:
1. Introduction to Business Research -- 2. Business Research Process -- 3. Business Research Design: Exploratory, descriptive and causal designs-- 4. Scales and measurement-- 5. Questionnaire design-- 6. Data preparation and preliminary analysis-- 7. Experimental analysis of variance (ANOVA)-- 8. Multiple regression-- 9. Exploratory factor and principal component analysis-- 10. Cluster analysis-- 11. Binary logistic regression-- 12. Business research reports-- Index.
Summary: This book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the book's website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books ISI Library, Kolkata 000SB:658.57 Sr774 (Browse shelf(Opens below)) Available PC3423
Total holds: 0

1. Introduction to Business Research --
2. Business Research Process --
3. Business Research Design: Exploratory, descriptive and causal designs--
4. Scales and measurement--
5. Questionnaire design--
6. Data preparation and preliminary analysis--
7. Experimental analysis of variance (ANOVA)--
8. Multiple regression--
9. Exploratory factor and principal component analysis--
10. Cluster analysis--
11. Binary logistic regression--
12. Business research reports--
Index.

This book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the book's website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.

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