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How to make the right decision / Arnab K. Laha.

By: Material type: TextTextSeries: IIM Ahmedabad business booksPublication details: Gurgaon : Random House, 2015.Description: viii, 182 p. ; illustrationsISBN:
  • 9788184001624
Subject(s): DDC classification:
  • 658.403 23 L183
Contents:
1. In the eyes of the lender -- 2. Where the money lies -- 3. In the world of risks -- 4. Putting your eggs in different baskets -- 5. Assessing a customer's value -- 6. Segmenting the market -- 7. Predictive modelling -- 8. The marketing mix -- 9. Too much or too little? -- 10. Is the process under control? -- 11. Investing in talent -- 12. Understanding why employees leave.
Summary: In this accessible, user-friendly book, Professor Arnab Laha explains the relevance of this growing field in business and looks at its uses in marketing, finance, operations and HR. He also devotes a special section to setting up business analytics for our workplace.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books ISI Library, Kolkata 658.403 L183 (Browse shelf(Opens below)) Available C26523
Total holds: 0

1. In the eyes of the lender --
2. Where the money lies --
3. In the world of risks --
4. Putting your eggs in different baskets --
5. Assessing a customer's value --
6. Segmenting the market --
7. Predictive modelling --
8. The marketing mix --
9. Too much or too little? --
10. Is the process under control? --
11. Investing in talent --
12. Understanding why employees leave.

In this accessible, user-friendly book, Professor Arnab Laha
explains the relevance of this growing field in business and looks at its uses in marketing, finance, operations and HR. He also devotes a special section to setting up business analytics for our workplace.

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