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Marketing / Eric N. Berkowitz... [et al.].

By: Contributor(s): Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston: Irwin McGraw-Hill, 2000.Edition: 6th edDescription: xxxii, 736 pages : color illustratios ; 29 cmISBN:
  • 9780073656458
Subject(s): DDC classification:
  • 658.8 23 B513
Contents:
Part I: Initiating the marketing process -- Part II: Understanding buyers and markets -- Part III: Targeting marketing opportunities -- Part IV: Satisfying marketing opportunities -- Part V: Managing the marketing process.
Summary: Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books ISI Library, Kolkata 658.8 B513 (Browse shelf(Opens below)) Available C26577
Total holds: 0

Includes index.

Part I: Initiating the marketing process --
Part II: Understanding buyers and markets --
Part III: Targeting marketing opportunities --
Part IV: Satisfying marketing opportunities --
Part V: Managing the marketing process.

Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.

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