Online Public Access Catalogue (OPAC)Library,Documentation and Information Science Division
“A research journal serves that narrow
borderland which separates the known from the unknown”
-P.C.Mahalanobis
658.872 An546 132716
Anderson Eric Social media marketing game theory and the emergence of collaboration Berlin Springer-Verlag 2010 x,188p. 978-3-642-13298-8 * Customer relations Game theory Internet marketing Online-marketing Social media World wide web 2.0