Design, evaluation, and analysis of questionnaires for survey research /
xvii, 355 p. : ill. ; 25 cm. - (Wiley series in survey methodology ) Content notes : Preface --
Introduction --
The three-step procedure to design requests for an answer --
Concepts-by-postulation and concepts-by-intuition --
From social science concepts-by-intuition to assertions --
The formulation of requests for an answer --
Choices involved in questionnaire design --
Specific survey research features of requests for an answer --
Response alternatives --
The structure of open-ended and closed survey items --
Survey items in batteries --
Mode of data collection and other choices --
The effects of survey characteristics on data quality --
Criteria for the quality of survey measures --
Estimation of reliability, validity and method effects --
Split ballot mtmm designs --
Mtmm experiments and the quality of survey questions --
Applications in social science research --
The sqp 2.0 program for prediction of quality and the --
Improvement of measurement --
The quality of measures for concepts-by-postulation --
Correction for measurement errors --
Coping with measurement error in cross-cultural research --
References --
Index. Social surveys - Methodology. Questionnaires. Interviewing.
