Behavioral Decision Theory :
xv, 207 p. : illustrations ; 24 cm. Content notes : 1 Decision-Making Phenomenon and Behavioral Decision Theory .-
2 Ordinal Utility and Preference Reversal Phenomenon .-
3 Causes of Preference Reversal Phenomenon .-
4 Psychology of Preference Reversals and Prominence Hypothesis .-
5 Expected Utility Theory and Psychology .-
6 Axioms and Counterexamples Expected Utility Theory .-
7 Preference Paradox and Nonlinear Expected Utility Theory .-
8 Prospect Theory and Decision-Making Phenomena .-
9 The Framing Effect of Decision Making .-
10 Theories Used to Explain the Framing Effect .-
11 Decision-Making Process .-
12 Behavioral Decision Theories that Explain Decision-Making Processes .-
13 Behavioral Decision Theory and Good Decision Making Name Index .-
Subject Index. Decision making - Mathematical models.
