Active consumer novelty and surprise in consumer choice
Material type:
TextLanguage: English Series: Routledge frontiers of political economyPublication details: London Routledge 1998Description: xiii,264pISBN: - 0-415-17190-3
- 658.8342 B577
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
| Books | ISI Library, Kolkata | 658.8342 B577 (Browse shelf(Opens below)) | Available | 118345 |
Total holds: 0
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| 658.83 Uh31 Marketing research | 658.83 W724 Industrial marketing management and controls | 658.8304 M164 Readings in marketing | 658.8342 B577 Active consumer | 658.8342 W367 Psychology of the consumer and its development | 658.8343 F794 Behavioral economics of brand choice | 658.8343 H376 Preference, value, choice, and welfare / |
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