Tourism marketing a collaborative approach

By:

Fyall Alan

Contributor(s):

Garrod Brian [Auth.]

Material type: Text

TextLanguage: English Series: Aspects of tourism; 18Publication details: New Delhi Viva Books 2006Description: xvi,383pISBN:

81-309-0299-0

Subject(s):

Tourism-marketing

DDC classification:

338.4791 F997

Summary: This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. It begins with an overview of existing marketing and strategic marketing theory and practice

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	ISI Library, Kolkata	338.4791 F997 (Browse shelf(Opens below))	Available		127028

Total holds: 0

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Previous	338.4791 C776 Classic reviews in tourism	338.4791 D993 International handbook on the economics of tourism	338.4791 F754 Travel and tourism management	338.4791 F997 Tourism marketing	338.4791 H174 Tourism, mobility and second homes	338.4791 H174 Nature-based tourism in peripheral areas	338.4791 H174 Tourism, recreation and climate change	Next

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. It begins with an overview of existing marketing and strategic marketing theory and practice

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