Readings in marketing
Material type:
TextLanguage: English Publication details: London McGraw-Hill 1956Edition: 2ndDescription: xii,559pSubject(s): DDC classification: - 658.8304 M164
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
| Books | ISI Library, Kolkata | 658.8304 M164 (Browse shelf(Opens below)) | Available | 33700 |
Total holds: 0
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| No cover image available | No cover image available | No cover image available | No cover image available | |||||
| 658.83 T763 Market survey report | 658.83 Uh31 Marketing research | 658.83 W724 Industrial marketing management and controls | 658.8304 M164 Readings in marketing | 658.8342 B577 Active consumer | 658.8342 W367 Psychology of the consumer and its development | 658.8343 F794 Behavioral economics of brand choice |
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