How to make the right decision / Arnab K. Laha.

By:

Laha, Arnab K [author]

Material type: Text

TextSeries: IIM Ahmedabad business booksPublication details: Gurgaon : Random House, 2015.Description: viii, 182 p. ; illustrationsISBN:

9788184001624

Subject(s):

Decision making

DDC classification:

658.403 23 L183

Contents:

1. In the eyes of the lender -- 2. Where the money lies -- 3. In the world of risks -- 4. Putting your eggs in different baskets -- 5. Assessing a customer's value -- 6. Segmenting the market -- 7. Predictive modelling -- 8. The marketing mix -- 9. Too much or too little? -- 10. Is the process under control? -- 11. Investing in talent -- 12. Understanding why employees leave.

Summary: In this accessible, user-friendly book, Professor Arnab Laha explains the relevance of this growing field in business and looks at its uses in marketing, finance, operations and HR. He also devotes a special section to setting up business analytics for our workplace.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	ISI Library, Kolkata	658.403 L183 (Browse shelf(Opens below))	Available		C26523

Total holds: 0

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Previous	658.403 K11 Combining Fuzzy imprecision with probabilistic uncertainty in decision making	658.403 K26 Interactive computer program for assessing and analyzing preferences concerning multiple objectives	658.403 K93 Computer- based information systems	658.403 L183 How to make the right decision /	658.403 L481 Introduction to decision science	658.403 L669 Mathodology and software for interactive decision support	658.403 L669 Aspiration based decision support systems	Next

1. In the eyes of the lender --
2. Where the money lies --
3. In the world of risks --
4. Putting your eggs in different baskets --
5. Assessing a customer's value --
6. Segmenting the market --
7. Predictive modelling --
8. The marketing mix --
9. Too much or too little? --
10. Is the process under control? --
11. Investing in talent --
12. Understanding why employees leave.

In this accessible, user-friendly book, Professor Arnab Laha
explains the relevance of this growing field in business and looks at its uses in marketing, finance, operations and HR. He also devotes a special section to setting up business analytics for our workplace.

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