Winning the reputation game / Grahame R. Dowling.
Material type:
TextPublication details: Cambridge : The MIT Press, ©2016.Description: xi, 261 pages : illustrations ; 24 cmISBN: - 9780262034463 (hardcover : alk. paper)
- 659.2 23 D747
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
| Books | ISI Library, Kolkata | 659.2 D747 (Browse shelf(Opens below)) | Available | 137568 |
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| 659.144 El47 Managing and growing a cultural heritage web presence | 659.15 H477 Analysis of package labels | 659.15 P594 Display presentations | 659.2 D747 Winning the reputation game / | 659.2 L637 Lesly's handbook of public relations and communications | 659.20954 M498 Handbook of public relations in India | 6591.101 Ethics of advertising |
Includes bibliographical references and index.
1. The value of a winning corporate reputation --
2. Corporate reputation as a strategic game --
3. How corporate reputations form & work --
4. Strategy-led corporate reputations --
5. Simply better --
6. Corporate storytelling --
7. Managing corporate reputations --
8. Measuring corporate reputations: Keeping score --
9. Keeping out of trouble --
10. Distracting reputation myths --
11. Frequently asked questions --
Epilogue --
Appendix.
Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
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