Marketing / Eric N. Berkowitz... [et al.].
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston: Irwin McGraw-Hill, 2000.Edition: 6th edDescription: xxxii, 736 pages : color illustratios ; 29 cmISBN: - 9780073656458
- 658.8 23 B513
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
| Books | ISI Library, Kolkata | 658.8 B513 (Browse shelf(Opens below)) | Available | C26577 |
Browsing ISI Library, Kolkata shelves Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | |||
| 658.787 W597 Theory of inventory management | 658.788 Ad214 Export documentation simplified | 658.8 AMA.MR.15 Aspects of modern marketing | 658.8 B513 Marketing / | 658.8 B878 Marketing and distribution research | 658.8 C483 DEMON | 658.8 C635 Marketing channels for manufacture products |
Includes index.
Part I: Initiating the marketing process --
Part II: Understanding buyers and markets --
Part III: Targeting marketing opportunities --
Part IV: Satisfying marketing opportunities --
Part V: Managing the marketing process.
Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.
There are no comments on this title.
