Testing advertisements a study of copy testing methods in theory and practice
Material type:
TextLanguage: English Publication details: London McGraw-Hill 1934Description: 282pSubject(s): DDC classification: - 659.11 F522
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
| Books | ISI Library, Kolkata | 659.11 F522 (Browse shelf(Opens below)) | Available | 1090 |
Total holds: 0
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| 659.10115 M385 Motovation in advertising | 659.1058 Advertisers vade-mecum | 659.1058 N218 Indian advertising yearbook | 659.11 F522 Testing advertisements | 659.11 K78 Public relations | 659.111 Ac188(12) Relations with the public | 659.111 B828 Public relations and publicity |
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