TY - BOOK AU - Fyall Alan AU - Garrod Brian TI - Tourism marketing: a collaborative approach SN - 81-309-0299-0 U1 - 338.4791 PY - 2006/// CY - New Delhi PB - Viva Books KW - Tourism-marketing N2 - This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. It begins with an overview of existing marketing and strategic marketing theory and practice ER -