TY  - BOOK
AU  - Rossi Peter E
AU  - Allenby Greg M
AU  - McCulloch Robert
TI  - Bayesian statistics and marketing
SN  - 0-470-86367-6
U1  - 000SB:658.83 
PY  - 2006///
CY  - Chichester
PB  - John Wiley
KW  - Bayesian statistical decision theory
KW  - Marketing research-mathematical models
KW  - Marketing-mathematical models
ER  -