TY  - BOOK
AU  - Ratner Bruce
TI  - Statistical modeling and analysis for database marketing: effective techniques for mining big data
SN  - 978-1-57444-344-5
U1  - 000SB:658.8 
PY  - 2003///
CY  - Boca Raton
PB  - Chapman & Hall
KW  - Database marketing
KW  - Database marketing-statistical methods
ER  -