TY  - BOOK
AU  - Sutton John
TI  - Sunk costs and market structure: price competition, advertising, and the evolution of concentration
SN  - 978-0-262-69358-5
U1  - 338.6 
PY  - 2007///
CY  - Cambridge
PB  - MIT Press
KW  - Advertising-costs-mathematical models
KW  - Game theory
KW  - Industrial organization(Economic theory)
KW  - Sunk costs-mathematical models
ER  -