TY  - BOOK
AU  - Anderson Eric
TI  - Social media marketing: game theory and the emergence of collaboration
SN  - 978-3-642-13298-8
U1  - 658.872 
PY  - 2010///
CY  - Berlin
PB  - Springer-Verlag
KW  - Customer relations
KW  - Game theory
KW  - Internet marketing
KW  - Online-marketing
KW  - Social media
KW  - World wide web 2.0
ER  -