TY  - BOOK
AU  - White, Percival
AU  - White, Matilda
TI  - Development and marketing of new products
U1  - 658 
PY  - 1948///
CY  - N.Y.
PB  - Funk & Wagnalls
KW  - Marketing, New products>
N1  - Reading course in executive technique, ed. by Carl Heyel
ER  -