TY  - BOOK
AU  - Kjaer-Hansen Max
TI  - Selling costs and advertising expenditure in Scandinavia
U1  - 658.8(48) 
PY  - 1956///
CY  - Copenhagen
PB  - Federation of Nordic Marketing Association
KW  - Advertising expenditure
KW  - Marketing
KW  - Selling cost
ER  -