TY  - BOOK
AU  - Sreejesh, S.
AU  - Mohapatra,Sanjay
AU  - Anusree,M.R.
TI  - Business research methods: an applied orientation
SN  - 9783319005386
U1  - 000SB:658.57 23
PY  - 2014///
CY  - New York :   
PB  - Springer,     
KW  - Business
KW  - Research.
KW  - Management information systems.
KW  - Business/Management science
N1  - 1. Introduction to Business Research --
2. Business Research Process --
3. Business Research Design: Exploratory, descriptive and causal designs--
4. Scales and measurement--
5. Questionnaire design--
6. Data preparation and preliminary analysis--
7. Experimental analysis of variance (ANOVA)--
8. Multiple regression--
9. Exploratory factor and principal component analysis--
10. Cluster analysis--
11. Binary logistic regression--
12. Business research reports--
Index

N2  - This book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the book's website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.
ER  -