TY  - BOOK
AU  - Cartwright,Edward
TI  - Behavioral economics
SN  - 9780415737647 (pbk)
U1  - 330.019 23
PY  - 2014///
CY  - London
PB  - Routledge
KW  - Economics
KW  - Psychological aspects
N1  - Includes bibliographical references and index; 1. An introduction to behavioral economics--
2. Simple heuristics for complex choices--
3. Choice with risk--
4. Choosing when to act--
5. Learning from new information--
6. Interacting with others--
7. Social preferences--
8. Evolution and culture--
9. Neuroeconomics--
10. Happiness and utility--
11. Policy and behavior--
Bibliography--
Index
N2  - This book introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion, and learning are explained in detail. These ideas are also applied in diverse settings such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier.
This new edition contains expanded and updated coverage of neuroeconomics, emotions, deception, and the contrast between group and individual behaviour, among other topics, to ensure that readers are kept up-to-speed with this fast-paced field. A companion website is also now available containing a test bank of questions and worked examples allowing users to see for themselves how changing the parameters can change the outcomes. This book remains the ideal introduction to behavioral economics for advanced undergraduate and graduate students
ER  -