TY  - BOOK
AU  - Laha,Arnab K.
TI  - How to make the right decision
T2  - IIM Ahmedabad business books
SN  - 9788184001624
U1  - 658.403 23
PY  - 2015///
CY  - Gurgaon
PB  - Random House
KW  - Decision making
N1  - 1. In the eyes of the lender --
2. Where the money lies --
3. In the world of risks --
4. Putting your eggs in different baskets --
5. Assessing a customer's value --
6. Segmenting the market --
7. Predictive modelling --
8. The marketing mix --
9. Too much or too little? --
10. Is the process under control? --
11. Investing in talent --
12. Understanding why employees leave
N2  - In this accessible, user-friendly book, Professor Arnab Laha
explains the relevance of this growing field in business and looks at its uses in marketing, finance, operations and HR. He also devotes a special section to setting up business analytics for our workplace
ER  -