TY  - BOOK
AU  - Berkowitz,Eric N.
AU  - Kerin,Roger A.
AU  - Hartley, Steven W.,
AU  - Rudelius, William,
TI  - Marketing / 
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 9780073656458
U1  - 658.8 23
PY  - 2000///
CY  - Boston: 
PB  - Irwin McGraw-Hill
KW  - Marketing
N1  - Includes index; Part I: Initiating the marketing process --
Part II: Understanding buyers and markets --
Part III: Targeting marketing opportunities --
Part IV: Satisfying marketing opportunities --
Part V: Managing the marketing process
N2  - Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course
ER  -