TY  - BOOK
AU  - Cundiff E W
AU  - Govoni N A P
AU  - Still R R
TI  - Fundamentals of modern marketing
U1  - 658.8 
PY  - 1982///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Marketing management
KW  - Modern marketing
ER  -