TY  - BOOK
AU  - Massy W F
AU  - Montgomery D B
AU  - Morrison D G
TI  - Stochastic models of buying behaviour
U1  - 000SB:658.834 
PY  - 1970///
CY  - Cambridge
PB  - MIT Press
KW  - Buying behaviour
KW  - Stochastic models
ER  -