TY  - BOOK
AU  - Sen Syamal
ED  - Indian Statistical Institute. Research and Training School
TI  - Application of the Iobit model to consumer behaviour in rural India
U1  - 330.72 
PY  - 1971///
CY  - Calcutta
PB  - ISI
KW  - Consumer behavioour
KW  - Iobit midel
KW  - Rural India
ER  -