| 000 | 00626nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 131223s9999 xx 000 0 und d | ||
| 020 | _a978-3-642-13298-8 | ||
| 040 | _aISI KOLKATA | ||
| 041 | _aEnglish | ||
| 082 |
_a658.872 _bAn546 |
||
| 100 | _aAnderson Eric | ||
| 245 |
_aSocial media marketing _bgame theory and the emergence of collaboration |
||
| 260 |
_aBerlin _bSpringer-Verlag _c2010 |
||
| 300 | _ax,188p. | ||
| 650 | _aCustomer relations | ||
| 650 | _aGame theory | ||
| 650 | _aInternet marketing | ||
| 650 | _aOnline-marketing | ||
| 650 | _aSocial media | ||
| 650 | _aWorld wide web 2.0 | ||
| 942 | _cBK | ||
| 999 |
_c24605 _d24605 |
||