000 00557nam a2200205Ia 4500
008 131223s9999 xx 000 0 und d
040 _aISI KOLKATA
041 _aEnglish
082 _a303.342
_bH846
100 _aHovland C I
245 _aCommunication and persuasion
_bpsychological studies of opinion change
260 _aNew Haven
_bYale Univ Press
_c1954
300 _axii,315p.
650 _aApplied psychology
650 _aCommunication
650 _aPersuasion
700 _aJanis I L
_4Auth.
700 _aKelley H H
_4Auth.
942 _cBK
999 _c39919
_d39919