000 | 00557nam a2200205Ia 4500 | ||
---|---|---|---|
008 | 131223s9999 xx 000 0 und d | ||
040 | _aISI KOLKATA | ||
041 | _aEnglish | ||
082 |
_a303.342 _bH846 |
||
100 | _aHovland C I | ||
245 |
_aCommunication and persuasion _bpsychological studies of opinion change |
||
260 |
_aNew Haven _bYale Univ Press _c1954 |
||
300 | _axii,315p. | ||
650 | _aApplied psychology | ||
650 | _aCommunication | ||
650 | _aPersuasion | ||
700 |
_aJanis I L _4Auth. |
||
700 |
_aKelley H H _4Auth. |
||
942 | _cBK | ||
999 |
_c39919 _d39919 |