000			02692nam a22002537a 4500
001			C26345
003			ISI Library, Kolkata
005			20150714142725.0
008			150218b xxu||||| |||| 00| 0 eng d
020			_a9788170005872
040			_aISI Library
082	0	0	_a025.1 _223 _bM411
100	1		_aMason, Marilyn Gell.
245	1	0	_aStrategic management for today's libraries / _cMarilyn Gell Mason.
260			_aNew Delhi : _bEss Ess pub., _c2010.
300			_av, 146 p. ; _c26 cm.
500			_aIncludes index.
505	0		_aIntroduction to Strategic Management -- pt. I. Trend Analysis. 1. Trends Challenging the Library: Technological, Economic, Social, Political. 2. The Future of the Public Library. 3. The Future Revisited -- pt. II. Political Context. 4. The Politics of Cooperation. 5. The Politics of Information. 6. The Fortune Cookie: Socio-Political Impact of Information Technology. 7. Washington Update. 8. Politics and the Public Library: A Management Guide -- pt. III. Innovation. 9. Managing Innovation -- pt. IV. Economic Issues. 10. User Fees I: The Economic Argument. 11. User Fees II: The Library Response -- pt. V. The Impact of Technology. 12. Library Automation: The Next Wave. 13. Sex, Kids, and the Public Library. 14. Reference Revolutions. 15. Educational Programming in the Digital Era. 16. The Yin and Yang of Knowing -- pt. VI. Literacy. 17. Libraries, Literacy, and the Future -- pt. VII. What "Global" Means for Libraries. 18. Is There a Global Role for Metropolitan City Libraries? -- pt. VIII. The Library of Congress. 19. More than a Library for Congress: Making LC the Nation's Library -- pt. IX. Personal Style. 20. Five Women -- pt. X. Measuring Success-- Index.
520			_aStrategic management arms librarians with the ability to work proactively with external changes to achieve the library's mission. Marilyn Gell Mason outlines the different forces affecting libraries and explains how and why librarians must manage external changes just as they manage internal resources. Among the external factors are: political context, innovation, economic issues, the impact of technology, and intellectual freedom." "Mason then explains how librarians can transform external forces into positive outcomes for the library, their patrons, and themselves. She maintains strategic management can spell the difference between a positive role for libraries in their communities and a library unable to keep up with the forces affecting it.
650		0	_aLibrary administration _zUnited States.
650		0	_aLibraries and society _zUnited States.
650		0	_aStrategic planning _zUnited States.
942			_2ddc _cBK
999			_c419068 _d419068