000 | 01517nam a22002537a 4500 | ||
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001 | C26346 | ||
003 | ISI Library, Kolkata | ||
005 | 20150714113242.0 | ||
008 | 150218b xxu||||| |||| 00| 0 eng d | ||
020 | _a9788170005964 | ||
040 | _aISI Library | ||
082 | 0 | 0 |
_a021.7 _223 _bM429 |
100 | 1 | _aMathews, Brian. | |
245 | 1 | 0 |
_aMarketing today's academic library : _ba bold new approach to communicating with students / _cBrian Mathews. |
260 |
_aNew Delhi : _bEss Ess Pub., _c2010. |
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300 |
_axv, 171 p. ; _billustrations. |
||
500 | _aIncludes index. | ||
505 | 0 | _a1. Do libraries need to advertise? -- 2. Defining the user -- 3. Student need states -- 4. The library as product -- 5. Conducting marketing research -- 6. Building relationships -- 7. Developing brand strategies -- 8. Promotional building blocks -- 9. Designing messages -- 10. Measuring the impact -- 11. Putting it all together-- Staging academic experiences-- Amanda McNamee, georgia institute of technology-- Index. | |
520 | _aIn Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely. | ||
650 | 0 |
_aAcademic libraries _xMarketing. |
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650 | 0 |
_aAcademic libraries _xPublic relations. |
|
650 | 0 | _aLibraries and students. | |
942 |
_2ddc _cBK |
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999 |
_c419069 _d419069 |