000 01517nam a22002537a 4500
001 C26346
003 ISI Library, Kolkata
005 20150714113242.0
008 150218b xxu||||| |||| 00| 0 eng d
020 _a9788170005964
040 _aISI Library
082 0 0 _a021.7
_223
_bM429
100 1 _aMathews, Brian.
245 1 0 _aMarketing today's academic library :
_ba bold new approach to communicating with students /
_cBrian Mathews.
260 _aNew Delhi :
_bEss Ess Pub.,
_c2010.
300 _axv, 171 p. ;
_billustrations.
500 _aIncludes index.
505 0 _a1. Do libraries need to advertise? -- 2. Defining the user -- 3. Student need states -- 4. The library as product -- 5. Conducting marketing research -- 6. Building relationships -- 7. Developing brand strategies -- 8. Promotional building blocks -- 9. Designing messages -- 10. Measuring the impact -- 11. Putting it all together-- Staging academic experiences-- Amanda McNamee, georgia institute of technology-- Index.
520 _aIn Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
650 0 _aAcademic libraries
_xMarketing.
650 0 _aAcademic libraries
_xPublic relations.
650 0 _aLibraries and students.
942 _2ddc
_cBK
999 _c419069
_d419069