000 | 01327nam a22002535i 4500 | ||
---|---|---|---|
001 | 137611 | ||
003 | ISI Library, Kolkata | ||
005 | 20170503122828.0 | ||
008 | 150430s2015 mau 000 0 eng | ||
020 | _a9781843347736 | ||
040 | _aISI Library | ||
082 | 0 | 4 |
_a021.7 _223 _bL933 |
100 | 1 |
_aLucas-Alfieri, Debra, _eauthor |
|
245 | 1 | 0 |
_aMarketing the 21st century library : _bthe time is now / _cDebra Lucas-Alfieri. |
260 |
_aAmsterdam : _bElsevier, _c2015. |
||
300 |
_axi, 105 pages : _billustrations; _c23 cm. |
||
490 | 0 | _aChandos information professional series | |
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _a1. Introduction -- 2. From the past to the future: library as place -- 3. Marketing plan research and assessment -- 4. Creating the marketing plan -- 5. Project control: managing marketing initiatives -- 6. Partnerships -- 7. Resources and services to promote -- 8. Using technology to market and promote -- 9. Marketing a profession: marketing the future. | |
520 | _aMarketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. | ||
650 | 0 |
_aLibraries _xMarketing. |
|
650 | 0 |
_aInformation services _xMarketing. |
|
942 |
_2ddc _cBK |
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999 |
_c423669 _d423669 |