000 01327nam a22002535i 4500
001 137611
003 ISI Library, Kolkata
005 20170503122828.0
008 150430s2015 mau 000 0 eng
020 _a9781843347736
040 _aISI Library
082 0 4 _a021.7
_223
_bL933
100 1 _aLucas-Alfieri, Debra,
_eauthor
245 1 0 _aMarketing the 21st century library :
_bthe time is now /
_cDebra Lucas-Alfieri.
260 _aAmsterdam :
_bElsevier,
_c2015.
300 _axi, 105 pages :
_billustrations;
_c23 cm.
490 0 _aChandos information professional series
504 _aIncludes bibliographical references and index.
505 0 _a1. Introduction -- 2. From the past to the future: library as place -- 3. Marketing plan research and assessment -- 4. Creating the marketing plan -- 5. Project control: managing marketing initiatives -- 6. Partnerships -- 7. Resources and services to promote -- 8. Using technology to market and promote -- 9. Marketing a profession: marketing the future.
520 _aMarketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries.
650 0 _aLibraries
_xMarketing.
650 0 _aInformation services
_xMarketing.
942 _2ddc
_cBK
999 _c423669
_d423669