Marketing today's academic library :
xv, 171 p. ; illustrations. Includes index. Content notes : 1. Do libraries need to advertise? --
2. Defining the user --
3. Student need states --
4. The library as product --
5. Conducting marketing research --
6. Building relationships --
7. Developing brand strategies --
8. Promotional building blocks --
9. Designing messages --
10. Measuring the impact --
11. Putting it all together--
Staging academic experiences--
Amanda McNamee, georgia institute of technology--
Index. Academic libraries - Public relations. Libraries and students.