Marketing today's academic library : (Record no. 419069)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01517nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | C26346 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISI Library, Kolkata |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150714113242.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150218b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788170005964 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ISI Library |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 021.7 |
| Edition number | 23 |
| Item number | M429 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mathews, Brian. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing today's academic library : |
| Remainder of title | a bold new approach to communicating with students / |
| Statement of responsibility, etc | Brian Mathews. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Ess Ess Pub., |
| Date of publication, distribution, etc | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 171 p. ; |
| Other physical details | illustrations. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Do libraries need to advertise? --<br/>2. Defining the user --<br/>3. Student need states --<br/>4. The library as product --<br/>5. Conducting marketing research --<br/>6. Building relationships --<br/>7. Developing brand strategies --<br/>8. Promotional building blocks --<br/>9. Designing messages --<br/>10. Measuring the impact --<br/>11. Putting it all together--<br/>Staging academic experiences--<br/>Amanda McNamee, georgia institute of technology--<br/>Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Academic libraries |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Academic libraries |
| General subdivision | Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Libraries and students. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Original Price | Koha item type |
|---|---|---|---|---|---|---|---|---|
| ISI Library, Kolkata | ISI Library, Kolkata | 18/02/2015 | 021.7 M429 | C26346 | INR 780.00 | Books |
