Marketing the 21st century library :
xi, 105 pages : illustrations; 23 cm. - (Chandos information professional series ) Content notes : 1. Introduction --
2. From the past to the future: library as place --
3. Marketing plan research and assessment --
4. Creating the marketing plan --
5. Project control: managing marketing initiatives --
6. Partnerships --
7. Resources and services to promote --
8. Using technology to market and promote --
9. Marketing a profession: marketing the future. Information services - Marketing.
