Marketing the 21st century library : (Record no. 423669)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01327nam a22002535i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 137611 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISI Library, Kolkata |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170503122828.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150430s2015 mau 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781843347736 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ISI Library |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 021.7 |
| Edition number | 23 |
| Item number | L933 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lucas-Alfieri, Debra, |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing the 21st century library : |
| Remainder of title | the time is now / |
| Statement of responsibility, etc | Debra Lucas-Alfieri. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Amsterdam : |
| Name of publisher, distributor, etc | Elsevier, |
| Date of publication, distribution, etc | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 105 pages : |
| Other physical details | illustrations; |
| Dimensions | 23 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Chandos information professional series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction --<br/> 2. From the past to the future: library as place --<br/> 3. Marketing plan research and assessment --<br/> 4. Creating the marketing plan --<br/> 5. Project control: managing marketing initiatives --<br/> 6. Partnerships --<br/> 7. Resources and services to promote --<br/> 8. Using technology to market and promote --<br/> 9. Marketing a profession: marketing the future. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Libraries |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Information services |
| General subdivision | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| ISI Library, Kolkata | ISI Library, Kolkata | 30/03/2017 | 279 | 4715.93 | 021.7 L933 | 137611 | Books |
