Marketing the 21st century library : the time is now / Debra Lucas-Alfieri.
Material type:
TextSeries: Chandos information professional seriesPublication details: Amsterdam : Elsevier, 2015.Description: xi, 105 pages : illustrations; 23 cmISBN: - 9781843347736
- 021.7 23 L933
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
| Books | ISI Library, Kolkata | 021.7 L933 (Browse shelf(Opens below)) | Available | 137611 |
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| 021.65 P298 Consortium approach to resource sharing in an E-environment | 021.7 H251 Libraries and identity | 021.7 J28 Public relations and marketing for archives | 021.7 L933 Marketing the 21st century library : | 021.7 M429 Marketing today's academic library : | 021.7 R326 Even more great ideas for libraries and friends | 021.82(54) ED.236 Report of Advisory Committee for Libraries, 1959 |
Includes bibliographical references and index.
1. Introduction --
2. From the past to the future: library as place --
3. Marketing plan research and assessment --
4. Creating the marketing plan --
5. Project control: managing marketing initiatives --
6. Partnerships --
7. Resources and services to promote --
8. Using technology to market and promote --
9. Marketing a profession: marketing the future.
Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries.
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